Zig Zag - Chevron
I must admit that I am not the first to recognize a
fashion trend, unless it is really out of the ordinary. That is probably why I did not recognize “chevron
madness”, until my granddaughter asked me about helping her embroider initialed
chevron fabric on to t-shirts. She
wanted to sell them to girls at school as a way to provide some much needed gas
money for her car.
After doing a little research I discovered that the “V” shape
chevron design has been around on pottery and rock carvings since 1800BC. During the middle ages it was a popular
design for shields and flags. The military
still uses it today to distinguish rank.
Some
of you may remember the Chevron Oil Company’s logo. The company adapted the chevron design as a
tribute to Albert Einstein because of his habit of scribbling chevrons in the
margin of his math notes. Guess the oil
company thought……. “If it’s good enough for Einstein,
then…..”.
Designer Missoni from Italy introduced chevron to the
fashion world in 1953. I can remember
wearing the zig zag pattern in the 60s.
If memory serves me correctly, the chevron designs then were mostly
multi-colored. In 2011, Missoni
launched a low cost chevron clothing line for Target. The line sold out within 24 hours crashing
Target’s website, and emptying their shelves.
Mono-colored chevron designs of white and another color
seem to be what are now popular.
Today’s chevron is a familiar design with a refreshing bold clean
look. It is used in interior design,
clothing, jewelry, and even packaging.
At My-S-Cap it is used in our crutch pads, scarf-turbans and snoods. Check out other chevron items at: https://bitly.com/# or www.myscap.etsy.com